The vision

01
EMPOWER
Create employment on 3 levels:
-
A network of accredited coaches
-
Equipping schools & rural communities to foster skills, employability & opportunity creation for independence & sustainable growth
-
Unlocking opportunities for young people to have awareness of and the support and resources to explore lucrative careers in the sports industry on & off the field.

02
ENABLE
-
Discovery, cultivation & promotion of talent, giving kids better education, prospects & healthier lifestyles, irrespective of age, gender, race or socio-economic background.
-
Creation of and investment in quality, competitive, African sports teams, leagues & competitions.
-
Sponsorship, media & merchandising deals including growth of sports tourism and related infrastructural development.

04
INFLUENCE
-
Deliver workshops & examine delivery of sports programmes conducted by all schools & colleges, to guarantee the quality of training at all levels
-
Share findings with state departments, governing bodies e.g. FIFA, investors, educational institutions, parents & students.
-
Advocate for change based on insights from programme execution